The chosen charities for the Digg Deep For Kids 2021 campaign are incredibly close to our hearts. Each year, we’re eager to broaden our reach, interact with new organisations and use the magic of this campaign to support as many families as possible. 
Have a look below at the three sensational charities that Digg Deep For Kids is supporting this year. This is where your contribution is truly appreciated and valued, and we cannot thank you enough.

Founded by Caroline O'Neill. In 2020, Digg Deep for Kids raised £102,000 in just over two weeks for Cash For Kids, Women's Aid and Children In Northern Ireland. This money was then turned into £250,000 worth of essentials for the charities by working with Influencers throughout Northern Ireland.

Cash For Kids and their Mission Christmas campaign was where this magical journey began in 2019, and it is here to stay for the third year in a row. This campaign gives us the opportunity to ensure every child wakes up to a present under their tree on Christmas day. With your help, we are able to buy a huge amount of high quality, brand new gifts and toys that will give children in Northern Ireland a Christmas they will never forget. 

Cash For Kids also works all year round to improve the lives of vulnerable, disadvantaged children and young people who are effected by poverty, neglect, and illness, as well as those with additional needs. 

We couldn’t be more proud to partner with this life-changing organisation and we’re determined to make this year's contribution bigger than ever. 

If you or anyone you know needs support from Cash For Kids, please visit the link below to find out more. 

Visit Cash For Kids

We asking for donations of cash so we can buy what the charity needs but also if you would like to physically donate a gift then Cash For Kids have asked us to focus on. Please note –

Cash for Kids are often inundated with toiletries for this age category, so it would be better to avoid purchasing these. Cash For Kids organise bundles of £45 worth of gifts for each child – so try to keep that budget in mind when purchasing items for the campaign. Please note we CANNOT accept food (e.g. selection boxes).

  • Baby 0-3 Years








    Bath toys


    Baby hair brushes


    Hats, mittens, scarves


    Baby Equipment

  • Teenagers 12yrs - 18yrs





    Football/rugby ball/basketball

    Mini pool table

    Electric razor


    Board games

    Card games

    Fitness equipment


    Hat, scarf, gloves




    Make up sets

    Nail polish

    Room décor



Who Does Cash For Kids Support?

Throughout the autumn, we receive applications from social workers, local children’s charities, health visitors, GPs, teachers and community groups from all over Northern Ireland. These front line services apply for the families they know need help at Christmas.  They pick up the gifts form us and distribute them to the families in need. Each child receive £45 worth of gifts.

Cash for Kids supports a range of charities including:

Action Mental Health 


Christian Ministries

Ballynafeigh community development association

Bangor Sure StartBarnardos

Christians Against Poverty

Colin Neighbourhood Partnership

Compassion Belfast

Connect Ministries

Edgarstown Residents Association


Family Intervention Team Flourish

NIFoyle Women's Information Network

Happy Days After school


Hope Harbour Belfast helping homeless Horizon


Kinship Care Northern Ireland

Lagan Village Youth and Community Group


Me You and Them Muckamore Parish Development Association (MPDA)

N.I Refugees and Asylum Seekers Women (BOMOKO NI)


Northern Ireland Children's Hospice

Portadown Cares

SAIL Project Sense

Sensory KidsStart360 The people's kitchen Via Wings

Vine Centre

Vineyard Compassion

Women's Aid

Everyone deserves a home. 

The Simon Community is Northern Ireland’s leading homeless charity. This incredible organisation works alongside families that are experiencing or at risk of homelessness. The charity offers a non-judgemental, person centered approach to give members of our community the help, support and guidance they deserve when it comes to finding and securing a home. 

At Christmas, The Simon Community also provides families with turkey dinners, hampers, wellbeing boxes and support during the Christmas period. 

Digg Deep For Kids is so grateful to have the opportunity to support The Simon Community with this amazing cause. Together, we can make a huge difference for families struggling this Christmas. 

If you or someone you know is in need of support from The Simon Community, you can find out more information at the link below.

Visit The Simon Community

The Simon Community have provided us with a very detailed list of what they need for each shelter and for people being re-housed. They have limited space for storage so they can’t accept massive amounts of physical donations.

Therefore we are asking for cash donations from everyone either through the just giving page or by purchasing a “Digg In” cookbook or a Campaign jumper so we can buy exactly what they need to make their lives easier.

We will be showcasing on social media exactly what your money has bought to support The Simon Community. It will be life changing believe me.

Saint Vincent De Paul (SVP) continuously provides support, food, fuel and household items to families and children in need within our communities in Northern Ireland. 

With over 1800 volunteers working tirelessly to support vulnerable families, we thought this charity was the perfect fit for our campaign. As well as providing much needed food parcels, fuel, blankets, clothes and hygiene products to those in need, SVP are also great advocates for home visits and have a constant warm presence within the community. When a community member engages with SVP, they feel important, safe and looked after, and that is why we’re so passionate about this partnership. 

This Christmas here at Digg Deep For Kids, we are devoted to providing Saint Vincent De Paul with as many food items, household goods and fuel as we possibly can. 

The smallest contribution can make a huge difference in the lives of those in need. 

If you or someone you know is in need of support from Saint Vincent De Paul, please visit the link below for more information. 

Visit SVP

St Vincent De Paul no longer accepts physical donations therefore we are focusing the money which is raised on the cost of heating homes. Fuel has risen so dramatically and the effect of that will impact so many families.

We will use your money to set up a tab for SVP with LCC Oil Group and buy vouchers for gas top ups from Firmus Energy and SSE. We will keep people warm this Christmas and throughout 2022.