The power of influencers is nothing short of magic. 

Each influencer that gives their time, energy and platform to the Digg Deep For Kids campaign is a person that believes in kindness, believes in supporting their community and believes in using their work to create lasting change. 

Not only will our influencers play a huge role in promoting and advocating for this worthy cause, but each person will also have an important part to play in using the money we raise to buy the items we need to change lives. 

Last year, after raising an incredible £171,569.00, our influencers were able to retrieve a quarter of a million pounds worth of items. Meaning our contributions to our chosen charities were worth over double of what we raised!

This would not have been possible without the limitless generosity and dedication of our local businesses working in partnership with our dedicated influencers and we couldn’t be more thankful.

This year, we’re so excited to create some more influencer led magic, and see just how much of an impact our social media communities can make in children’s lives. 

Meet the faces behind the magic below!