Digg Deep For Kids is a unique initiative dedicated to turning community support into tangible impact. Thanks to the generosity of incredible people like you, we’re able to use every penny raised to provide exactly what our chosen charities need to support families in poverty.

What makes Digg Deep for Kids so special is our ability to amplify every donation. By working closely with people of influence, we’re able to maximise the impact of each contribution, often achieving far more than its actual value. To date, Digg Deep for Kids has raised over £650,000, enabling us to deliver nearly one million pounds’ worth of essentials to those in need.

Together, we’re not just raising funds – we’re building hope and resilience within our communities.

This year, we’re thrilled to partner with artist Lauren Kelso to create a unique range of merchandise for Digg Deep for Kids. Lauren’s designs beautifully capture the essence of hope and resilience, symbolised through natural elements like earth, water, fire, space, and air. Each item in this collection reflects our shared vision – that every new day brings a fresh opportunity to make a difference.

With every purchase, you’re not only supporting our cause but also carrying a message of hope for children who need it most. Join us in spreading this message far and wide!